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Customer Survey
Here is an example form that should give you an idea of the kind of questions you need to ask.
Before you start formulating one, you need to think about the following:
1)-Determine what are your objectives of having one?
2)-The questions
you come up with should relate to the above objectives.
3)-Involve your key staff members in this process. They know more than what you think!
4)-Make sure your surveys are always poste prepaid to maximise response from your customers.
Here are two basic questions you should ask yourself before putting ink on paper:
1)-Do you have a system in place to action any critical findings?
2)-Do you need to motivate your clients to get them to fill them up? If yes, what is it and how you will implement it?
Depending on what kind of business you have, you can do one of the following:
1)-If your customers walk in your premises, these forms can be displayed on the counter.
2)-If you deliver to your customers, you can insert them in the parcels, and you can even have an incentive for your customers to send you their surveys.
3)-If you're an online business, you can send to your customers an e-survey or an email with a link to a dedicated page on your website for them to fill up.
| Thank you for taking the time to share with us your thoughts and observations. |
Your Logo goes in here |
Date: / /
Name of the Store:
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Performance Rating |
V
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| Staff |
| Smile and connect with customers waiting |
1 |
2 |
3 |
4 |
5 |
6 |
| Helpful and friendly |
1 |
2 |
3 |
4 |
5 |
6 |
| Clean and neat all the time |
1 |
2 |
3 |
4 |
5 |
6 |
| Product Quality |
| The pastry looked full and inviting |
1 |
2 |
3 |
4 |
5 |
6 |
| The food always tastes fresh. |
1 |
2 |
3 |
4 |
5 |
6 |
| The beverage is the right temperature and weight |
1 |
2 |
3 |
4 |
5 |
6 |
| The beverage consistently tastes good |
1 |
2 |
3 |
4 |
5 |
6 |
| Store Cleanliness |
| The chairs and tables are always clean and spotless |
1 |
2 |
3 |
4 |
5 |
6 |
| The pastry case is thoroughly clean |
1 |
2 |
3 |
4 |
5 |
6 |
| Speed Of Service |
| The wait to be served was reasonable |
1 |
2 |
3 |
4 |
5 |
6 |
| Effective in handling peak periods |
1 |
2 |
3 |
4 |
5 |
6 |
| Adequate staff members were serving people |
1 |
2 |
3 |
4 |
5 |
6 |
| Overall Experience |
| Did we perform to your expectations |
1 |
2 |
3 |
4 |
5 |
6 |
| Please share with us any suggestions or comments: |
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| Name: |
| Address: |
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| Email: |
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If you still have difficulty formulating one, we offer an affordable service for small businesses. Just click here for a quick email.
Youness Fakir
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